January 19, 2016

4 lessons indie authors can learn from Donald Trump

By BlueInk Review

Donald Trump might be the most polarizing figure in American politics since King George raised the price of tea. But there’s one thing we can all agree on:  The man knows how to get publicity. Boatloads of it.

Whatever you think about Trump and his ideas, there is much that self-publishers can […]

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January 5, 2016

4 ways indie authors go wrong designing book covers

By BlueInk Review

A book’s cover serves as its advertisement. It tells readers what to expect inside, and hopefully sells that content with visual sizzle. Think of it as a mini billboard: It’s purpose is to catch the reader’s eye and convey a message in the time it takes someone to speed on by.

[…]

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December 8, 2015

Promoting your book with Where Writers Win

By Irene Sanders

At Your Service is an ongoing blog series where we ask a self-publishing industry professional to describe the services they provide so that self-published authors may learn more about the opportunities and resources afforded them.

Retired professional pool player, publisher of Pool & Billards Magazine, and author of two successful pool […]

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November 17, 2015

5 ways to promote your book at a science fiction/fantasy convention

By Graham Dickson

I was thrilled to attend my first Mile Hi Con on behalf of BlueInk Review this October. I traveled the convention floor talking with guests and taking in all that one of Denver’s oldest fan conventions has to offer. And just as I suspected when I saw the life-sized Dr. Who prop […]

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August 7, 2015

4 ways indie authors go wrong writing a book description

By BlueInk Review Staff

Every book needs a description of its contents – that snappy teaser copy you traditionally see on the back cover. When done properly, it lures readers in, as well as signals what audience the book is targeting. And it’s invaluable on marketing materials, author websites and other promotional materials.

But […]

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July 17, 2015

4 ways indie authors go wrong writing a bio

By BlueInk Review Staff

Every book needs an author bio. It lets readers know who you are and why you are uniquely qualified to write the book at hand. Readers expect this at the back of your book. And booksellers and other industry professionals expect it on your press releases and other marketing […]

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March 31, 2015

Ebook pricing: hitting the sales sweet spot

By Alex Cortes

Let’s talk about sales. After all is said and done, every self-published author must face the dreaded question: “How should I price my book?” With an ebook, the answer becomes even more difficult to determine. Traditionally published ebooks cost next to nothing to produce, yet are often as expensive as print copies. […]

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July 23, 2014

Trade Secrets: Penguin pro offers selling tips

By: Cassidy Ritter

Trade Secrets is an ongoing blog where we ask professionals from the traditional publishing world to explain how they approach their jobs, in order to help self-publishers understand the intricacies of the publishing process and glean some tips.

Today, we talk to sales guru Eric Boss. Boss is the Paperback Field […]

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August 20, 2013

Five simple ways to promote your self-published book

By BlueInk Guest Blogger, Paul Goat Allen

I recently wrote a blog about things self-published authors should be absolutely sure of before pushing the final button—and one of those items was having some semblance of a marketing plan. How are you going to promote your work? What are you going to do to increase […]

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