August 7, 2015

4 ways indie authors go wrong writing a book description

By BlueInk Review Staff

Every book needs a description of its contents – that snappy teaser copy you traditionally see on the back cover. When done properly, it lures readers in, as well as signals what audience the book is targeting. And it’s invaluable on marketing materials, author websites and other promotional materials.

But […]

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July 17, 2015

4 ways indie authors go wrong writing a bio

By BlueInk Review Staff

Every book needs an author bio. It lets readers know who you are and why you are uniquely qualified to write the book at hand. Readers expect this at the back of your book. And booksellers and other industry professionals expect it on your press releases and other marketing […]

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March 31, 2015

Ebook pricing: hitting the sales sweet spot

By Alex Cortes

Let’s talk about sales. After all is said and done, every self-published author must face the dreaded question: “How should I price my book?” With an ebook, the answer becomes even more difficult to determine. Traditionally published ebooks cost next to nothing to produce, yet are often as expensive as print copies. […]

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July 23, 2014

Trade Secrets: Penguin pro offers selling tips

By: Cassidy Ritter

Trade Secrets is an ongoing blog where we ask professionals from the traditional publishing world to explain how they approach their jobs, in order to help self-publishers understand the intricacies of the publishing process and glean some tips.

Today, we talk to sales guru Eric Boss. Boss is the Paperback Field […]

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August 20, 2013

Five simple ways to promote your self-published book

By BlueInk Guest Blogger, Paul Goat Allen

I recently wrote a blog about things self-published authors should be absolutely sure of before pushing the final button—and one of those items was having some semblance of a marketing plan. How are you going to promote your work? What are you going to do to increase […]

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June 19, 2013

Too good to bury: an interview with David Oppegaard

By BlueInk Review guest blogger, Paul Goat Allen

Although David Oppegaard is undeniably an extraordinary writer — his debut novel “The Suicide Collectors,” published in 2008 by St. Martin’s Press, is one of the most disturbing and singularly unique works of apocalyptic fiction I’ve ever read — his experience navigating the publishing gauntlet is anything […]

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June 10, 2013

5 ways a bad back cover blurb can kill a good book

By BlueInk Guest Blogger, Paul Goat Allen

This may sound crazy but the back cover blurb for your novel — essentially a synoptic teaser — just may be the most important part of your self-published book. Here’s why:

Some readers out there will buy a book solely on cover art — […]

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May 27, 2013

5 mistakes that will doom any self-published book

By BlueInk Review Guest Blogger, Paul Goat Allen

I’ve read and reviewed enough books to know that self-published authors make common blunders that absolutely ruin the reading experience for me. These are giant red flags – ear-piercing alarms – warning me of an imminent bad read.

Consider this a public service […]

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