May 18, 2020

5 Things to Consider Before Choosing Cover Art

By Paul Goat Allen

The idiom “don’t judge a book by its cover” may be true when applied metaphorically to the worth or value of certain people, objects, and situations, but, sadly, when it comes to books, the exact opposite is often the case.

Readers judge books by their covers all the time. Don’t […]

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May 12, 2020

5 Simple Ways to Optimize the Impact of Book Reviews

By Paul Goat Allen

I’ve been a book reviewer for more than 25 years and I’ve reviewed countless titles across all genre categories—from apocalyptic fiction to zombie erotica. Although a sizable percentage of novels that I’ve reviewed have been flawed in some way—imperfect attempts to tell an entertaining and enlightening story—I do what I […]

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May 5, 2020

5 Things to Consider Before Starting Your Fantasy Novel

By Paul Goat Allen

So, you’ve been contemplating writing a fantasy novel for a while—or maybe you’ve begun drafting it out or are already in revisions. Before you go any farther, I want you to seriously contemplate this question for a moment: “Why are you writing this particular story?” If you’re writing this novel […]

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April 28, 2020

Familiar but Unique: The First Rule of Selling Your Novel

By Paul Goat Allen

I’ve had enough conversations with publishers, agents, editors, and writers over the last few decades to know that for fiction releases—and genre fiction releases in particular—to have any chance at being commercially successful, those novels need to be familiar but unique.

Sounds like a contradiction, right? But it makes perfect […]

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April 21, 2020

5 Ways a Bad Back Cover Blurb Can Kill a Good Book

By Paul Goat Allen

This may sound crazy but the back cover blurb for your novel—essentially a synoptic teaser—just may be the most important part of your self-published book. Here’s why: Some readers out there will buy a book solely on cover art—and cover art is hugely significant for that reason—but the vast majority […]

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April 14, 2020

5 Mistakes That Will Doom Any Self-Published Book

By Paul Goat Allen

For the last 25 years, I’ve been a full-time genre fiction book critic—writing for companies from BlueInk Review to Publishers Weekly to The Chicago Tribune. I’ve evaluated titles in every genre category and reviewed both traditionally published and independently published titles.

I’ve read and reviewed enough books (10,000+) to know […]

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November 5, 2019

Promoting your poetry book on social media: a newbie’s guide

By BlueInk Staff

You did it, your book is finished!  It’s a moment worthy of celebration. But if you have dreams of finally setting your laptop aside for awhile, it’s time to think again: In today’s book world, the reality is that you’ll be busier than ever, looking for online ways to market […]

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October 1, 2019

The Real Cost of Self-Publishing: Howie Cohen

By Jenna Bellar

“The Real Cost of Self-Publishing” is an ongoing blog where we ask an independently published author to break down his or her expenses, in order to give others an idea of the costs involved in creating a successful book. Today, we talk to Howie Cohen, author of “I Can’t Believe I […]

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August 1, 2019

8 tips for Amazon Ad success from an award-winning author

by Kiana Marsan

Are you an Amazon author looking for a way to track your sales, connect with readers, and ultimately sell more books? You may think that once your book is posted, your work is finished. But think again! There is more you can do to manage and market your book. In our […]

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