June 16, 2022

9 Features on KDP You Should Know About

By Amanda Miller

Amazon’s Kindle Direct Publishing (KDP) platform has been an amazing tool for independently published authors to get their books into the world and hit a big market—not only swiftly but affordably. Not only is KDP’s platform easy to use, but it is ever-evolving with fresh, new developments for authors to take […]

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March 14, 2022

7 Must-Have Tools for Your Book Marketing Toolkit

By Amanda Miller

Faced with the arduous task of marketing a book, you may conclude that writing it was the easy part! Most authors—both traditionally and independently published—eventually face a laundry list of marketing tasks, including devising an overall plan, creating marketing materials (such as bookmarks, postcards, and press releases), and finding ways to […]

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July 7, 2021

Three Ways Writers Can Create Opportunity

By Paul Goat Allen

One of Irish playwright George Bernard Shaw’s most iconic quotes is a fitting way to begin this blog: “Don’t wait for the right opportunity: create it.”

Creating opportunity—it’s a huge deal when it comes to self-published and traditionally published writers alike. Writers may not want to be reminded of the […]

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June 1, 2021

Why Your Novel Needs a Strong Cover Blurb

By Paul Goat Allen

There are several reasons why most traditionally published novels you pick up have a blurb prominently featured on the front or back cover. The addition of a strong blurb—an endorsement by a person of note (a well-known author or expert) or an excerpt from a professional book review—immediately establishes a perceived […]

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April 12, 2021

Finding Your People: BlueInk Review Talks with Elly Bangs

 By Paul Goat Allen 

Amidst the backdrop of a pandemic killing millions of people worldwide and the planet in the death throes of environmental collapse, debut novelist Elly Bangs has released a post-apocalyptic thriller that is simultaneously terrifying and hopeful. Set on a future Earth where humankind is largely relegated to existing […]

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February 9, 2021

Three Simple Ways to Satisfy Reader Expectation—and Increase Sales

By Paul Goat Allen

So, while the content included in this blog seems to be stating the obvious—it’s not always apparent to writers who have had their heads immersed in their respective writing project for years. (Insert “can’t see the forest for the trees” idiom here.)

I’m talking about understanding reader expectation: knowing what narrative […]

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February 2, 2021

How to market your self-published book to independent bookstores

By Marques Coleman With the extensive digital services and social media platforms available these days, marketing your self-published book is easier than ever. But there’s one marketing effort that remains challenging: Pitching a self-published book to independent bookstores.

In order to maximize profitability, owners need to utilize every inch of the store. Thus, […]

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January 11, 2021

Experts offer their best tips for self-publishing success

We asked dozens of experts in self-publishing what were the two most important tips they had for indie authors. They responded with advice on everything from book covers to copyrights to social media—and much more! Over the next month, we will share one tip each day on our Facebook and Twitter feeds. Don’t miss […]

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December 16, 2020

Where’s the Hook? Five Ways to Make Your First Chapter Unputdownable

By Paul Goat Allen

If you’re writing a novel with the hopes to entertain—to facilitate the literary escapism of your readers—you want those readers to pick up your book and not be able to put it back down. I’ve described these kinds of reads as “unputdownable” in the past—they’re page-turners, and everyone loves a […]

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