February 9, 2021

Three Simple Ways to Satisfy Reader Expectation—and Increase Sales

By Paul Goat Allen

So, while the content included in this blog seems to be stating the obvious—it’s not always apparent to writers who have had their heads immersed in their respective writing project for years. (Insert “can’t see the forest for the trees” idiom here.)

I’m talking about understanding reader expectation: knowing what narrative […]

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February 2, 2021

How to market your self-published book to independent bookstores

By Marques Coleman With the extensive digital services and social media platforms available these days, marketing your self-published book is easier than ever. But there’s one marketing effort that remains challenging: Pitching a self-published book to independent bookstores.

In order to maximize profitability, owners need to utilize every inch of the store. Thus, […]

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January 11, 2021

Experts offer their best tips for self-publishing success

We asked dozens of experts in self-publishing what were the two most important tips they had for indie authors. They responded with advice on everything from book covers to copyrights to social media—and much more! Over the next month, we will share one tip each day on our Facebook and Twitter feeds. Don’t miss […]

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December 16, 2020

Where’s the Hook? Five Ways to Make Your First Chapter Unputdownable

By Paul Goat Allen

If you’re writing a novel with the hopes to entertain—to facilitate the literary escapism of your readers—you want those readers to pick up your book and not be able to put it back down. I’ve described these kinds of reads as “unputdownable” in the past—they’re page-turners, and everyone loves a […]

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December 9, 2020

Hercule Poirot in Ancient Egypt: BlueInk Review Talks with N.L. Holmes

By Paul Goat Allen 

The pseudonymous N.L. Holmes burst onto the literary scene in 2020 with not one but two stellar sagas: the Lord Hani series, a historical mystery saga set in pharaonic Egypt during the reign of Akhenaten; and the Empire at Twilight, a historical fiction series which takes place in the last […]

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November 17, 2020

The One Question Many Indie Authors Fail to Ask Themselves

By Paul Goat Allen

Besides reviewing genre fiction for companies like PW, Kirkus, and BlueInk, I work as an instructor and mentor in Seton Hill University’s Writing Popular Fiction program. During my time with these student writers, we discuss the respective strengths and weaknesses of their manuscripts in great detail, as well as how […]

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September 21, 2020

Is There a Best Time, Day, or Month to Release Your Novel?

By Paul Goat Allen

I’ve worked in the publishing industry in various capacities for almost three decades and as long as I can remember Tuesdays have been the days the vast majority of traditionally published titles are released. Since most major bestselling lists are compiled on Tuesdays, the wisdom seems to be, a Tuesday […]

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September 9, 2020

Horror with a Message: BlueInk Talks with Debut Author K.P. Kulski

By Paul Goat Allen

Pseudonymous dark fiction writer K.P. Kulski’s debut novel Fairest Flesh is a blood-soaked fusion of the historical account of infamous 16th century Hungarian serial killer Erzsébet Báthory, a beloved German fairy tale, and profoundly powerful themes that are just as timely today as they were almost 500 years ago. And […]

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July 27, 2020

The Business of Writing: BlueInk Review Talks with Shelley Adina/Adina Senft

By Paul Goat Allen

Shelley Adina is the author of 42 novels published by Harlequin, Warner, and Hachette, as well as Moonshell Books, her own independent press. She writes steampunk and contemporary romance as Shelley Adina; writes classic Regency romance as Charlotte Henry; and as Adina Senft, writes Amish women’s fiction. She holds an […]

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July 13, 2020

3 Reasons Why Social Media is a Necessary Evil for Writers

By Paul Goat Allen

The path to self-publishing success is filled with minefields, any one of which—once detonated—can derail the sales of a well written novel. Bad editing, a lack of proofreading, forgettable cover art, no promotional plan, failure to understand reader expectation, the list goes on and on. But perhaps the biggest mistake […]

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