June 19, 2015

Trade Secrets: Book marketing with Carl Lennertz

By Rachel L’Heureux

“Trade Secrets” is an ongoing blog series in which we interview professionals working in traditional publishing to explain how they approach their jobs, in order to help self-publishers understand the intricacies of the publishing process and glean some tips.

Today we speak with Carl Lennertz about the daunting yet critical task […]

Read more...

March 13, 2015

Trade Secrets: Book production with Perseus’ Stacy Schuck

By Rachel L’Heureux

 Trade Secrets is an ongoing blog in which we ask professionals in the traditional sphere of the publishing industry to explain how they approach their job in order to help self-publishers understand the intricacies of the publishing process and glean some tips.

We recently spoke with Stacy Schuck, the Manager of […]

Read more...

November 4, 2014

Trade Secrets: Publicity with Scott Manning

By Rachel L’Heureux

Trade Secrets” is an ongoing blog where we ask professionals from the traditional publishing world to explain how they approach their jobs, in order to help self-publishers understand the intricacies of the publishing process and glean some tips.

Today, we speak with Scott Manning, professional publicist and founder of […]

Read more...

October 6, 2014

Trade Secrets: Nonfiction editing with Gary Jansen

By Cassidy Ritter

Trade Secrets” is an ongoing blog where we ask professionals from the traditional publishing world to explain how they approach their jobs, in order to help self-publishers understand the intricacies of the publishing process and glean some tips.

Today, Senior Editor at Penguin Random House, Gary Jansen, talks with us about […]

Read more...

August 5, 2014

Trade Secrets: All about book covers with Gabrielle Bordwin

By Cassidy Ritter

Trade Secrets is an ongoing blog where we ask professionals from the traditional publishing world to explain how they approach their jobs, in order to help self-publishers understand the intricacies of the publishing process and glean some tips.

Today, we talk with book cover artist Gabrielle Bordwin. Bordwin worked for Random […]

Read more...

July 23, 2014

Trade Secrets: Penguin pro offers selling tips

By: Cassidy Ritter

Trade Secrets is an ongoing blog where we ask professionals from the traditional publishing world to explain how they approach their jobs, in order to help self-publishers understand the intricacies of the publishing process and glean some tips.

Today, we talk to sales guru Eric Boss. Boss is the Paperback Field […]

Read more...