March 14, 2022
By Amanda Miller
Faced with the arduous task of marketing a book, you may conclude that writing it was the easy part! Most authors—both traditionally and independently published—eventually face a laundry list of marketing tasks, including devising an overall plan, creating marketing materials (such as bookmarks, postcards, and press releases), and finding ways to […]
July 7, 2021
By Paul Goat Allen
One of Irish playwright George Bernard Shaw’s most iconic quotes is a fitting way to begin this blog: “Don’t wait for the right opportunity: create it.”
Creating opportunity—it’s a huge deal when it comes to self-published and traditionally published writers alike. Writers may not want to be reminded of the […]
June 1, 2021
By Paul Goat Allen
There are several reasons why most traditionally published novels you pick up have a blurb prominently featured on the front or back cover. The addition of a strong blurb—an endorsement by a person of note (a well-known author or expert) or an excerpt from a professional book review—immediately establishes a perceived […]
April 12, 2021
By Paul Goat Allen
Amidst the backdrop of a pandemic killing millions of people worldwide and the planet in the death throes of environmental collapse, debut novelist Elly Bangs has released a post-apocalyptic thriller that is simultaneously terrifying and hopeful. Set on a future Earth where humankind is largely relegated to existing […]
February 9, 2021
By Paul Goat Allen
So, while the content included in this blog seems to be stating the obvious—it’s not always apparent to writers who have had their heads immersed in their respective writing project for years. (Insert “can’t see the forest for the trees” idiom here.)
I’m talking about understanding reader expectation: knowing what narrative […]
February 2, 2021
By Marques Coleman With the extensive digital services and social media platforms available these days, marketing your self-published book is easier than ever. But there’s one marketing effort that remains challenging: Pitching a self-published book to independent bookstores.
In order to maximize profitability, owners need to utilize every inch of the store. Thus, […]
January 11, 2021
We asked dozens of experts in self-publishing what were the two most important tips they had for indie authors. They responded with advice on everything from book covers to copyrights to social media—and much more! Over the next month, we will share one tip each day on our Facebook and Twitter feeds. Don’t miss […]
September 21, 2020
I’ve worked in the publishing industry in various capacities for almost three decades and as long as I can remember Tuesdays have been the days the vast majority of traditionally published titles are released. Since most major bestselling lists are compiled on Tuesdays, the wisdom seems to be, a Tuesday […]
September 9, 2020
By Paul Goat Allen
Pseudonymous dark fiction writer K.P. Kulski’s debut novel Fairest Flesh is a blood-soaked fusion of the historical account of infamous 16th century Hungarian serial killer Erzsébet Báthory, a beloved German fairy tale, and profoundly powerful themes that are just as timely today as they were almost 500 years ago. And […]
July 27, 2020
By Paul Goat Allen
Shelley Adina is the author of 42 novels published by Harlequin, Warner, and Hachette, as well as Moonshell Books, her own independent press. She writes steampunk and contemporary romance as Shelley Adina; writes classic Regency romance as Charlotte Henry; and as Adina Senft, writes Amish women’s fiction. She holds an […]
