January 9, 2024

5 resolutions to keep motivated when marketing

By Amanda Miller

Book marketing is usually the toughest part of your publishing journey. That’s the reality. Writers, unlike business people, seem to be extremely uncomfortable marketing themselves, yet they often don’t have the funds to delegate the tasks to someone else. Add to this the fact that authors rarely see book marketing results […]

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January 9, 2023

4 ways indie authors go wrong designing book covers

By BlueInk Review

A book’s cover serves as its advertisement. It tells readers what to expect inside, and hopefully sells that content with visual sizzle. Think of it as a mini billboard: It’s purpose is to catch the reader’s eye and convey a message in the time it takes someone to speed on by.

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January 9, 2023

4 ways indie authors go wrong writing a bio

By BlueInk Review Staff

Every book needs an author bio. It lets readers know who you are and why you are uniquely qualified to write the book at hand. Readers expect this at the back of your book. And booksellers and other industry professionals expect it on your press releases and other marketing […]

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January 9, 2023

4 ways indie authors go wrong writing a book description

By BlueInk Review Staff

Every book needs a description of its contents – that snappy teaser copy you traditionally see on the back cover. When done properly, it lures readers in, as well as signals what audience the book is targeting. And it’s invaluable on marketing materials, author websites and other promotional materials.

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May 11, 2021

Trade Secrets: book marketing with Carl Lennertz

By Rachel L’Heureux

“Trade Secrets” is an ongoing blog series in which we interview professionals working in traditional publishing to explain how they approach their jobs, in order to help self-publishers understand the intricacies of the publishing process and glean some tips.

Today we speak with Carl Lennertz about the daunting yet critical task […]

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January 11, 2021

Experts offer their best tips for self-publishing success

We asked dozens of experts in self-publishing what were the two most important tips they had for indie authors. They responded with advice on everything from book covers to copyrights to social media—and much more! Over the next month, we will share one tip each day on our Facebook and Twitter feeds. Don’t miss […]

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