January 9, 2023
January 9, 2023
4 ways indie authors go wrong writing a bio
Every book needs an author bio. It lets readers know who you are and why you are uniquely qualified to write the book at hand. Readers expect this at the back of your book. And booksellers and other industry professionals expect it on your press releases and other marketing […]
January 9, 2023
4 ways indie authors go wrong writing a book description
Every book needs a description of its contents – that snappy teaser copy you traditionally see on the back cover. When done properly, it lures readers in, as well as signals what audience the book is targeting. And it’s invaluable on marketing materials, author websites and other promotional materials.
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March 14, 2022
From Tik Tok to old-fashioned swag, genre authors share their marketing secrets
BlueInk Review Staff
It’s not easy to write a book. And it’s even harder to sell it.
While authors know all about the mechanics of writing, they aren’t likely to be marketing experts. So how can they get the word out about their book efficiently and effectively
We asked five genre writers about their […]
May 11, 2021
Trade Secrets: book marketing with Carl Lennertz
By Rachel L’Heureux
“Trade Secrets” is an ongoing blog series in which we interview professionals working in traditional publishing to explain how they approach their jobs, in order to help self-publishers understand the intricacies of the publishing process and glean some tips.
Today we speak with Carl Lennertz about the daunting yet critical task […]
January 11, 2021
Experts offer their best tips for self-publishing success
We asked dozens of experts in self-publishing what were the two most important tips they had for indie authors. They responded with advice on everything from book covers to copyrights to social media—and much more! Over the next month, we will share one tip each day on our Facebook and Twitter feeds. Don’t miss […]
November 6, 2020
Don’t be a bore…and 5 other lessons authors can learn from the Thanksgiving feast
By BlueInk Staff
Thanksgiving is just around the corner. And while this year, the guest list is limited due to Covid-19, it’s more important than ever to plan the evening with care. That takes time, attention to detail and concern for the people you are inviting.
Come to think of it, it’s not unlike […]
November 5, 2019
Promoting your poetry book on social media: a newbie’s guide
October 1, 2019
The Real Cost of Self-Publishing: Howie Cohen
“The Real Cost of Self-Publishing” is an ongoing blog where we ask an independently published author to break down his or her expenses, in order to give others an idea of the costs involved in creating a successful book. Today, we talk to Howie Cohen, author of “I Can’t Believe […]
August 1, 2019
8 tips for Amazon Ad success from an award-winning author
Are you an Amazon author looking for a way to track your sales, connect with readers, and ultimately sell more books? You may think that once your book is posted, your work is finished. But think again! There is more you can do to manage and market your book. In our […]