August 11, 2020

10 Indie Books You Won’t Believe Actually Exist

By Paul Goat Allen

I’ve reviewed a lot of books over the last 25+ years and many of those have featured formulaic, rehashed, and predictable storylines, premises, and ideas. When it comes to traditionally published titles, I get it—publishers need to make money and they only publish what books that they think are going […]

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July 13, 2020

3 Reasons Why Social Media is a Necessary Evil for Writers

By Paul Goat Allen

The path to self-publishing success is filled with minefields, any one of which—once detonated—can derail the sales of a well written novel. Bad editing, a lack of proofreading, forgettable cover art, no promotional plan, failure to understand reader expectation, the list goes on and on. But perhaps the biggest mistake […]

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June 29, 2020

5 Thriller Elements to Consider Adding to Your Novel

By Paul Goat Allen

Peruse any national bestselling list and I’ll bet you that somewhere near the top is a thriller of some kind—a psychological thriller, a crime thriller, a legal thriller, a medical thriller, etc. They’re everywhere! There’s an obvious reason for this—thrillers are the perfect (high-octane, fuel injected) vehicle for a few […]

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June 8, 2020

The Next Coming Golden Age of Science Fiction?

By Paul Goat Allen

Some people enjoy gardening in their free time. Or watching movies. I like to examine weekly bestselling lists—and watch the various mainstream fiction and genre fiction categories rise and fall in popularity. I’ve been doing it for decades—and it’s quite fascinating to try to connect the popularity of genre categories […]

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June 1, 2020

The One Universal Truth About Self-Publishing is a Lie

By Paul Goat Allen

Before becoming a book reviewer, I managed bookstores in New York for almost a decade. This was back in the late ‘80s and early ‘90s—before the rise of e-commerce and e-books—and even back then, the companies I worked for (Coles and Waldenbooks) sold a fair share of self-published titles. (Although […]

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May 18, 2020

5 Things to Consider Before Choosing Cover Art

By Paul Goat Allen

The idiom “don’t judge a book by its cover” may be true when applied metaphorically to the worth or value of certain people, objects, and situations, but, sadly, when it comes to books, the exact opposite is often the case.

Readers judge books by their covers all the time. Don’t […]

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April 28, 2020

Familiar but Unique: The First Rule of Selling Your Novel

By Paul Goat Allen

I’ve had enough conversations with publishers, agents, editors, and writers over the last few decades to know that for fiction releases—and genre fiction releases in particular—to have any chance at being commercially successful, those novels need to be familiar but unique.

Sounds like a contradiction, right? But it makes perfect […]

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April 21, 2020

5 Ways a Bad Back Cover Blurb Can Kill a Good Book

By Paul Goat Allen

This may sound crazy but the back cover blurb for your novel—essentially a synoptic teaser—just may be the most important part of your self-published book. Here’s why: Some readers out there will buy a book solely on cover art—and cover art is hugely significant for that reason—but the vast majority […]

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