February 2, 2021

How to market your self-published book to independent bookstores

By Marques Coleman With the extensive digital services and social media platforms available these days, marketing your self-published book is easier than ever. But there’s one marketing effort that remains challenging: Pitching a self-published book to independent bookstores.

In order to maximize profitability, owners need to utilize every inch of the store. Thus, […]


July 6, 2020

10 Steamy Novels to Heat Up Your Summer Nights

By Paul Goat Allen

Fiction, at its very best, elicits a powerful emotional response—be it fear, sadness, joy, or sexual arousal. Achieving the latter, however, may be the most difficult challenge to writers. Decades ago, when I first started editing and reviewing for B&N, one of my very first interviews was with the legendary […]


April 28, 2020

Familiar but Unique: The First Rule of Selling Your Novel

By Paul Goat Allen

I’ve had enough conversations with publishers, agents, editors, and writers over the last few decades to know that for fiction releases—and genre fiction releases in particular—to have any chance at being commercially successful, those novels need to be familiar but unique.

Sounds like a contradiction, right? But it makes perfect […]


July 23, 2018

10 tips for hosting a successful book launch

By Madeleine Dodge

 You’ve written your book and completed the hard work of producing it. Finally, it’s time to release it into the world. In other words, it’s time for a book launch.

 Hosting your book launch party is arguably the best part of publishing a book. You finally get to […]


April 2, 2018

5 common questions authors ask about reviews

By BlueInk Staff

You’ve finished your book and now you’re wondering: How on earth will I sell it? This is a daunting question, to be sure, one that involves carefully considering who your readers are and where you will find them.

Whatever the tactic, one of the first steps in reaching […]