December 6, 2022
paul goat allen
November 21, 2022
Why Your Novel’s Cover Art is Even More Important Than Ever
By Paul Goat Allen
As someone who has been in the self-publishing business for decades—from purchasing titles for a national book chain to reviewing thousands of self-published titles for Kirkus, BlueInk, etc. to interviewing countless self-published authors for various sites—I’ve seen cover art quality for self-published titles increase exponentially over the last few decades […]
November 9, 2022
The Ending is Everything! Is Your Novel’s Conclusion Strong Enough?
By Paul Goat Allen
Straight from the files of Stating the Obvious comes the next BlueInk blog about the monumental importance of a novel’s conclusion. It’s a no-brainer, right? Your novel needs a memorable ending in order to have any chance at commercial success.
But then why do so many novels have weak conclusions?
[…]
March 14, 2022
From Tik Tok to old-fashioned swag, genre authors share their marketing secrets
BlueInk Review Staff
It’s not easy to write a book. And it’s even harder to sell it.
While authors know all about the mechanics of writing, they aren’t likely to be marketing experts. So how can they get the word out about their book efficiently and effectively
We asked five genre writers about their […]
September 29, 2021
This is Where You Begin: BlueInk Review Talks with Lindsay Merbaum
By Paul Goat Allen
For the last 25 years, one of the joys of my job as a book reviewer has been discovering indie releases that are so extraordinary that the impact of the reading experience resonates with me for weeks, months, and sometimes years, afterward. Novels like Stepan Chapman’s The […]
September 12, 2021
Emotions in Motion: Does Your Novel Move Your Reader?
By Paul Goat Allen
Some writers are so engrossed with the minutia of their work-in-progress that they lose sight of an obvious indicator that should be a primary focus: reader experience. And a big part of that overall experience is feeling an intimate connection with the characters, feeling what they’re feeling—be it sorrow, joy, […]
July 7, 2021
Three Ways Writers Can Create Opportunity
By Paul Goat Allen
One of Irish playwright George Bernard Shaw’s most iconic quotes is a fitting way to begin this blog: “Don’t wait for the right opportunity: create it.”
Creating opportunity—it’s a huge deal when it comes to self-published and traditionally published writers alike. Writers may not want to be reminded of the […]
June 1, 2021
Why Your Novel Needs a Strong Cover Blurb
By Paul Goat Allen
There are several reasons why most traditionally published novels you pick up have a blurb prominently featured on the front or back cover. The addition of a strong blurb—an endorsement by a person of note (a well-known author or expert) or an excerpt from a professional book review—immediately establishes a perceived […]
May 10, 2021
Beyond the Labels: BlueInk Review Talks with David Ebenbach
By Paul Goat Allen
BlueInk Review sat down with David Ebenbach to talk about the publishing industry, the advantages and disadvantages of putting labels on novels (and writers), and his upcoming science fiction debut How to Mars—about a reality show on Mars gone wrong—which is already in its […]
April 12, 2021
Finding Your People: BlueInk Review Talks with Elly Bangs
By Paul Goat Allen
Amidst the backdrop of a pandemic killing millions of people worldwide and the planet in the death throes of environmental collapse, debut novelist Elly Bangs has released a post-apocalyptic thriller that is simultaneously terrifying and hopeful. Set on a future Earth where humankind is largely relegated to existing […]
