January 9, 2023
Every book needs a description of its contents – that snappy teaser copy you traditionally see on the back cover. When done properly, it lures readers in, as well as signals what audience the book is targeting. And it’s invaluable on marketing materials, author websites and other promotional materials.
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November 21, 2022
By Paul Goat Allen
As someone who has been in the self-publishing business for decades—from purchasing titles for a national book chain to reviewing thousands of self-published titles for Kirkus, BlueInk, etc. to interviewing countless self-published authors for various sites—I’ve seen cover art quality for self-published titles increase exponentially over the last few decades […]
October 1, 2019
“The Real Cost of Self-Publishing” is an ongoing blog where we ask an independently published author to break down his or her expenses, in order to give others an idea of the costs involved in creating a successful book. Today, we talk to Howie Cohen, author of “I Can’t Believe […]
August 1, 2017
June 12, 2017
Nothing detracts more from a book’s appeal than a bad back cover.
Whether your reader is a potential buyer, book reviewer, media professional or someone who wants to hire you for your expertise, your book’s back cover has to communicate to your target audience: “buy me, trust me!”
Authors often spend […]
May 18, 2017
You’re in a hurry. We get it.
After all, you’ve had the idea for your book rolling around in your head for decades and finally you’ve gotten around to writing it. Why drag your heels now? You want that book in the hands of readers— the sooner the better.
But […]
December 18, 2013
November 5, 2013
“At Your Service” is a blog series in which we ask a self-publishing industry professional to describe his or her services, in order to help self-publishers understand the intricacies of the various steps needed to create a polished book.
Today, Nick Zelinger shares with us an insider’s perspective on cover and […]
October 23, 2013
“The Real Cost of Self Publishing” is a monthly blog where we ask a self-publishing author to break down his or her expenses, in order to give others an idea of the costs involved in creating a successful book. Today, we talk to the exuberant Polly Letosfky, author of “3MPH: The […]
