January 9, 2023

4 ways indie authors go wrong writing a book description

By BlueInk Review Staff

Every book needs a description of its contents – that snappy teaser copy you traditionally see on the back cover. When done properly, it lures readers in, as well as signals what audience the book is targeting. And it’s invaluable on marketing materials, author websites and other promotional materials.

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November 21, 2022

Why Your Novel’s Cover Art is Even More Important Than Ever

By Paul Goat Allen

As someone who has been in the self-publishing business for decades—from purchasing titles for a national book chain to reviewing thousands of self-published titles for Kirkus, BlueInk, etc. to interviewing countless self-published authors for various sites—I’ve seen cover art quality for self-published titles increase exponentially over the last few decades […]

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August 1, 2017

The Real Cost of Self-Publishing: Josh Fruhlinger

BlueInk Staff

“The Real Cost of Self Publishing” is a recurring blog where we ask a self-publishing author to break down his or her expenses, in order to give others an idea of the costs involved in creating a successful book. Today, we talk to Josh Fruhlinger, author of “The Enthusiast.”

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December 18, 2013

The Real Cost of Self Publishing: Aubrey Rose

By Andy Dus

The Real Cost of Self Publishing” is a monthly blog where we ask a self-published author to break down his or her expenses in order to give others an idea of the costs involved in creating a successful book. Today we talk to the amiable Aubrey Rose, author of “Me, […]

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November 5, 2013

At Your Service: book design 101 with Nick Zelinger

By Camilla Sterne

“At Your Service” is a blog series in which we ask a self-publishing industry professional to describe his or her services, in order to help self-publishers understand the intricacies of the various steps needed to create a polished book. 

Today, Nick Zelinger shares with us an insider’s perspective on cover and […]

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October 23, 2013

The Real Cost of Self Publishing: Polly Letofsky

By Camilla Sterne

“The Real Cost of Self Publishing” is a monthly blog where we ask a self-publishing author to break down his or her expenses, in order to give others an idea of the costs involved in creating a successful book. Today, we talk to the exuberant Polly Letosfky, author of “3MPH: The […]

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