June 1, 2021

Why Your Novel Needs a Strong Cover Blurb

By Paul Goat Allen

There are several reasons why most traditionally published novels you pick up have a blurb prominently featured on the front or back cover. The addition of a strong blurb—an endorsement by a person of note (a well-known author or expert) or an excerpt from a professional book review—immediately establishes a perceived […]

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February 9, 2021

Three Simple Ways to Satisfy Reader Expectation—and Increase Sales

By Paul Goat Allen

So, while the content included in this blog seems to be stating the obvious—it’s not always apparent to writers who have had their heads immersed in their respective writing project for years. (Insert “can’t see the forest for the trees” idiom here.)

I’m talking about understanding reader expectation: knowing what narrative […]

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