February 2, 2021

How to market your self-published book to independent bookstores

By Marques Coleman With the extensive digital services and social media platforms available these days, marketing your self-published book is easier than ever. But there’s one marketing effort that remains challenging: Pitching a self-published book to independent bookstores.

In order to maximize profitability, owners need to utilize every inch of the store. Thus, […]


July 23, 2014

Trade Secrets: Penguin pro offers selling tips

By: Cassidy Ritter

Trade Secrets is an ongoing blog where we ask professionals from the traditional publishing world to explain how they approach their jobs, in order to help self-publishers understand the intricacies of the publishing process and glean some tips.

Today, we talk to sales guru Eric Boss. Boss is the Paperback Field […]