July 13, 2020

3 Reasons Why Social Media is a Necessary Evil for Writers

By Paul Goat Allen

The path to self-publishing success is filled with minefields, any one of which—once detonated—can derail the sales of a well written novel. Bad editing, a lack of proofreading, forgettable cover art, no promotional plan, failure to understand reader expectation, the list goes on and on. But perhaps the biggest mistake […]

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April 21, 2020

5 Ways a Bad Back Cover Blurb Can Kill a Good Book

By Paul Goat Allen

This may sound crazy but the back cover blurb for your novel—essentially a synoptic teaser—just may be the most important part of your self-published book. Here’s why: Some readers out there will buy a book solely on cover art—and cover art is hugely significant for that reason—but the vast majority […]

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August 27, 2018

Amazon 101: AuthorCentral

By Madeleine Dodge

Are you an Amazon author looking for a way to track your sales, connect with readers, and ultimately sell more books? You may think that once your book is posted, your work is finished. But think again! There is more you can do to manage and market your book. In […]

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August 27, 2018

Amazon 101: the sales algorithm

By Madeleine Dodge

Are you an Amazon author looking for a way to track your sales, connect with readers, and ultimately sell more books? You may think that once your book is posted, your work is finished. But think again! There is more you can do to manage and market your book. In […]

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June 19, 2015

Trade Secrets: book marketing with Carl Lennertz

By Rachel L’Heureux

“Trade Secrets” is an ongoing blog series in which we interview professionals working in traditional publishing to explain how they approach their jobs, in order to help self-publishers understand the intricacies of the publishing process and glean some tips.

Today we speak with Carl Lennertz about the daunting yet critical task […]

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