June 16, 2022

9 Features on KDP You Should Know About

By Amanda Miller

Amazon’s Kindle Direct Publishing (KDP) platform has been an amazing tool for independently published authors to get their books into the world and hit a big market—not only swiftly but affordably. Not only is KDP’s platform easy to use, but it is ever-evolving with fresh, new developments for authors to take […]

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March 14, 2022

7 Must-Have Tools for Your Book Marketing Toolkit

By Amanda Miller

Faced with the arduous task of marketing a book, you may conclude that writing it was the easy part! Most authors—both traditionally and independently published—eventually face a laundry list of marketing tasks, including devising an overall plan, creating marketing materials (such as bookmarks, postcards, and press releases), and finding ways to […]

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July 7, 2021

Three Ways Writers Can Create Opportunity

By Paul Goat Allen

One of Irish playwright George Bernard Shaw’s most iconic quotes is a fitting way to begin this blog: “Don’t wait for the right opportunity: create it.”

Creating opportunity—it’s a huge deal when it comes to self-published and traditionally published writers alike. Writers may not want to be reminded of the […]

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June 1, 2021

Why Your Novel Needs a Strong Cover Blurb

By Paul Goat Allen

There are several reasons why most traditionally published novels you pick up have a blurb prominently featured on the front or back cover. The addition of a strong blurb—an endorsement by a person of note (a well-known author or expert) or an excerpt from a professional book review—immediately establishes a perceived […]

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February 2, 2021

How to market your self-published book to independent bookstores

By Marques Coleman With the extensive digital services and social media platforms available these days, marketing your self-published book is easier than ever. But there’s one marketing effort that remains challenging: Pitching a self-published book to independent bookstores.

In order to maximize profitability, owners need to utilize every inch of the store. Thus, […]

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July 13, 2020

3 Reasons Why Social Media is a Necessary Evil for Writers

By Paul Goat Allen

The path to self-publishing success is filled with minefields, any one of which—once detonated—can derail the sales of a well written novel. Bad editing, a lack of proofreading, forgettable cover art, no promotional plan, failure to understand reader expectation, the list goes on and on. But perhaps the biggest mistake […]

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April 21, 2020

5 Ways a Bad Back Cover Blurb Can Kill a Good Book

By Paul Goat Allen

This may sound crazy but the back cover blurb for your novel—essentially a synoptic teaser—just may be the most important part of your self-published book. Here’s why: Some readers out there will buy a book solely on cover art—and cover art is hugely significant for that reason—but the vast majority […]

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August 27, 2018

Amazon 101: AuthorCentral

By Madeleine Dodge

Are you an Amazon author looking for a way to track your sales, connect with readers, and ultimately sell more books? You may think that once your book is posted, your work is finished. But think again! There is more you can do to manage and market your book. In […]

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August 27, 2018

Amazon 101: the sales algorithm

By Madeleine Dodge

Are you an Amazon author looking for a way to track your sales, connect with readers, and ultimately sell more books? You may think that once your book is posted, your work is finished. But think again! There is more you can do to manage and market your book. In […]

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