November 21, 2022

Why Your Novel’s Cover Art is Even More Important Than Ever

By Paul Goat Allen

As someone who has been in the self-publishing business for decades—from purchasing titles for a national book chain to reviewing thousands of self-published titles for Kirkus, BlueInk, etc. to interviewing countless self-published authors for various sites—I’ve seen cover art quality for self-published titles increase exponentially over the last few decades […]


January 11, 2021

Experts offer their best tips for self-publishing success

We asked dozens of experts in self-publishing what were the two most important tips they had for indie authors. They responded with advice on everything from book covers to copyrights to social media—and much more! Over the next month, we will share one tip each day on our Facebook and Twitter feeds. Don’t miss […]


May 18, 2020

5 Things to Consider Before Choosing Cover Art

By Paul Goat Allen

The idiom “don’t judge a book by its cover” may be true when applied metaphorically to the worth or value of certain people, objects, and situations, but, sadly, when it comes to books, the exact opposite is often the case.

Readers judge books by their covers all the time. Don’t […]


April 14, 2020

5 Mistakes That Will Doom Any Self-Published Book

By Paul Goat Allen

For the last 25 years, I’ve been a full-time genre fiction book critic—writing for companies from BlueInk Review to Publishers Weekly to The Chicago Tribune. I’ve evaluated titles in every genre category and reviewed both traditionally published and independently published titles.

I’ve read and reviewed enough books (10,000+) to know […]


August 12, 2015

Hyre a kopee editer… and other no-fail tips for self-publishers

By BlueInk Review Staff

We all know the feeling of end-of-summer lethargy: the tempting daydreams of poolside slumber; grocery lists that include nothing but lemonade, watermelon, and popsicles; the longing to simply sink into a lounge chair and cultivate a freckle or two. But if you want to get ahead in self publishing, now is […]


August 5, 2014

Trade Secrets: all about book covers with Gabrielle Bordwin

By Cassidy Ritter

Trade Secrets is an ongoing blog where we ask professionals from the traditional publishing world to explain how they approach their jobs, in order to help self-publishers understand the intricacies of the publishing process and glean some tips.

Today, we talk with book cover artist Gabrielle Bordwin. Bordwin worked for Random […]


November 5, 2013

At Your Service: book design 101 with Nick Zelinger

By Camilla Sterne

“At Your Service” is a blog series in which we ask a self-publishing industry professional to describe his or her services, in order to help self-publishers understand the intricacies of the various steps needed to create a polished book. 

Today, Nick Zelinger shares with us an insider’s perspective on cover and […]