By BlueInk Review Staff

We all know the feeling of end-of-summer lethargy: the tempting daydreams of poolside slumber; grocery lists that include nothing but lemonade, watermelon, and popsicles; the longing to simply sink into a lounge chair and cultivate a freckle or two. But if you want to get ahead in self publishing, now is no time to relax.

At BlueInk Review, we have seen thousands of self-published books and talked to countless authors. And we’ve seen too many of them make the same mistakes. It’s time to put down the umbrella drink, buckle down and focus on the frequently overlooked essentials.

In the coming months, resolve to:

Hyre a kopee editer to currect your spilling, gremmer and punctchatiaon.

Have some trouble reading that? Let us recap in better English: Hire a copy editor to correct my spelling, grammar and punctuation.

You might laugh, but this is the kind of spelling we come across far too often in books that come to BlueInk. If you ignore all the other resolutions, we beg you: don’t overlook this one. Bad mechanics immediately mark you as an amateur. This doesn’t mean that you can skate through by asking your friend who majored in English check over your manuscript, either. Hire a professional copy editor. Professionals know how to make the writing mechanics consistent, which is subliminally critical to readers; your English major friend does not. Pay up. Your readers will thank you. Not to mention our reviewers, who will kiss you.

Hire a content editor before publishing your book.

You may think your book makes perfect sense. But you would—you wrote it. Get a professional opinion before paying thousands of dollars to print your book. We can’t count the number of reviewers who tell us a book could have been awesome – if only the author had hired an editor to give them better direction. A content editor will give you feedback beyond writing mechanics that will help you bring the best out of your story.

Find a title that matches the content of your book.

You’d be amazed at how many times we open a book expecting a high-tech thriller, for example, only to find a memoir about the author’s life growing up in New Jersey. For those who love high-tech thrillers, this is akin to opening a birthday present expecting fine jewelry and getting a whoopee cushion instead. Titles create expectations. Be sure your readers won’t be disappointed or jolted when they start reading your book.

Make sure your cover design doesn’t obscure the type on the front and back of your book.

It always stuns us when authors use design elements that make it impossible to read the text on their book covers. It’s all well and good to have an interesting cover design, but if it obscures the print that’s critical to enticing readers, you might as well design a garage that can hold all 2,000 copies of your novel. And don’t forget to design a dust rag while you’re at it.

Write a snappy description of your book and put it at the TOP of the back cover.

Readers shopping for books follow an age-old browsing routine. They check out the title, then flip the book over and look at the top of the back cover for a description of what’s inside. Self-publishers seem bent on frustrating these potential buyers. They often leave this description off the book altogether, write it in convoluted prose or bury it at the bottom of the jacket. Give readers a break. Follow this simple convention: write a crisp, enticing summary of your book and don’t make readers break a sweat hunting for it.

NEVER trust your family and friends to give you accurate feedback about my book.

We’ve rarely met a self-publishing author who didn’t tell us how much their family and friends enjoyed their book – especially after the book received an abysmal review. The moral of this story is simple: family and friends don’t want to hurt your feelings; readers and reviewers generally aren’t as kind.

Ask yourself: who will read this memoir?

Sure, you can write the story of your life. But don’t print too many copies if that life will only interest your family and friends. Memoirs attract readers when the author is able to write artfully and poignantly about an exceptional life – either exceptionally troubled or exceptionally successful. The vast majority of us live lives in between. Those lives, alas, don’t often attract widespread readership.

Study the market before finishing your book.

Heart surgeons follow certain procedures that differ from liver specialists. Writers must learn their specialties, as well. Readers expect certain conventions when it comes to suspense, romance, mysteries and so on. Study the type of book you are writing. What do the covers generally look like? What expertise do the authors generally have? What sort of story does the audience expect? If you ignore this resolution, you risk confusing readers and your book’s chances for survival diminish considerably.

Never blame the messenger when getting criticism about your book.

One author wrote us that the reviewer didn’t seem to understand a key point, just like all the others who read her book. Take a hint. If everyone is having the same problem, it’s not because they are all incapable of “getting” what you’ve written; it’s because you haven’t written it well. Professional writers know that it is their job to make sure their writing clearly conveys what they mean, not the reader’s responsibility to read their minds.

Keep your eye on the ball.

It’s easy to get discouraged and distracted and to just want to get the darn thing done. But stay focused (and awake) even through that mid-afternoon lull, and you’ll have yourself an editor, a marketing plan and a clean conscience by dinnertime.

Then you can pour yourself an icy Arnold-Palmer, lay out a picnic blanket and daydream about your imminent self-published success.

BlueInk Review offers credible and unbiased reviews of self-published books exclusively. Visit us at www.blueinkreview.com.