March 14, 2022

7 Must-Have Tools for Your Book Marketing Toolkit

By Amanda Miller

Faced with the arduous task of marketing a book, you may conclude that writing it was the easy part! Most authors—both traditionally and independently published—eventually face a laundry list of marketing tasks, including devising an overall plan, creating marketing materials (such as bookmarks, postcards, and press releases), and finding ways to […]


September 12, 2021

Emotions in Motion: Does Your Novel Move Your Reader?

By Paul Goat Allen

Some writers are so engrossed with the minutia of their work-in-progress that they lose sight of an obvious indicator that should be a primary focus: reader experience. And a big part of that overall experience is feeling an intimate connection with the characters, feeling what they’re feeling—be it sorrow, joy, […]


July 7, 2021

Three Ways Writers Can Create Opportunity

By Paul Goat Allen

One of Irish playwright George Bernard Shaw’s most iconic quotes is a fitting way to begin this blog: “Don’t wait for the right opportunity: create it.”

Creating opportunity—it’s a huge deal when it comes to self-published and traditionally published writers alike. Writers may not want to be reminded of the […]


June 1, 2021

Why Your Novel Needs a Strong Cover Blurb

By Paul Goat Allen

There are several reasons why most traditionally published novels you pick up have a blurb prominently featured on the front or back cover. The addition of a strong blurb—an endorsement by a person of note (a well-known author or expert) or an excerpt from a professional book review—immediately establishes a perceived […]


May 11, 2021

Trade Secrets: book marketing with Carl Lennertz

By Rachel L’Heureux

“Trade Secrets” is an ongoing blog series in which we interview professionals working in traditional publishing to explain how they approach their jobs, in order to help self-publishers understand the intricacies of the publishing process and glean some tips.

Today we speak with Carl Lennertz about the daunting yet critical task […]