April 28, 2020

Familiar but Unique: The First Rule of Selling Your Novel

By Paul Goat Allen

I’ve had enough conversations with publishers, agents, editors, and writers over the last few decades to know that for fiction releases—and genre fiction releases in particular—to have any chance at being commercially successful, those novels need to be familiar but unique.

Sounds like a contradiction, right? But it makes perfect […]

Read more...

April 21, 2020

5 Ways a Bad Back Cover Blurb Can Kill a Good Book

By Paul Goat Allen

This may sound crazy but the back cover blurb for your novel—essentially a synoptic teaser—just may be the most important part of your self-published book. Here’s why: Some readers out there will buy a book solely on cover art—and cover art is hugely significant for that reason—but the vast majority […]

Read more...

April 14, 2020

5 Mistakes That Will Doom Any Self-Published Book

By Paul Goat Allen

For the last 25 years, I’ve been a full-time genre fiction book critic—writing for companies from BlueInk Review to Publishers Weekly to The Chicago Tribune. I’ve evaluated titles in every genre category and reviewed both traditionally published and independently published titles.

I’ve read and reviewed enough books (10,000+) to know […]

Read more...

February 8, 2020

Personality matters…and other tips from a successful indie author

By Paul Goat Allen

Scott A. Johnson has been publishing horror novels for 16 years—both as a traditionally published and self-published writer. His experience publishing and promoting more than a dozen novels during that time has given him a unique perspective when it comes to not only making it as a self-published author but […]

Read more...

November 5, 2019

Promoting your poetry book on social media: a newbie’s guide

By BlueInk Staff

You did it, your book is finished!  It’s a moment worthy of celebration. But if you have dreams of finally setting your laptop aside for awhile, it’s time to think again: In today’s book world, the reality is that you’ll be busier than ever, looking for online ways to market […]

Read more...

October 1, 2019

The Real Cost of Self-Publishing: Howie Cohen

By Jenna Bellar

“The Real Cost of Self-Publishing” is an ongoing blog where we ask an independently published author to break down his or her expenses, in order to give others an idea of the costs involved in creating a successful book. Today, we talk to Howie Cohen, author of “I Can’t Believe I […]

Read more...

August 1, 2019

8 tips for Amazon Ad success from an award-winning author

by Kiana Marsan

Are you an Amazon author looking for a way to track your sales, connect with readers, and ultimately sell more books? You may think that once your book is posted, your work is finished. But think again! There is more you can do to manage and market your book. In our […]

Read more...

July 31, 2019

Amazon 101: Sponsored Product Ads

by Kiana Marsan

Are you an Amazon author looking for a way to track your sales, connect with readers, and ultimately sell more books? You may think that once your book is posted, your work is finished. But think again! There is more you can do to manage and market your book. In our […]

Read more...

July 31, 2019

The Real Cost of Self-Publishing: Michelle Zellner

By Jenna Bellar

“The Real Cost of Self-Publishing” is an ongoing blog where we ask an independently published author to break down his or her expenses, in order to give others an idea of the costs involved in creating a successful book. Today, we talk to Michelle Zellner, author of “The YOU Revolution”.

Before […]

Read more...

July 16, 2019

Oh, the Mistakes We’ve Seen!: Poetry

By Kiana Marsan

“Oh, the Mistakes We’ve Seen!” is part of a series of BlueInk Review blogs offering advice and insight into self-published writers’ most common errors, as seen in the more than 6,000 reviews of self-published books that we have provided since our inception in 2011. Below, we have compiled excerpts from our […]

Read more...