August 9, 2025

How to keep motivated when marketing your book

By Amanda Miller

Book marketing is usually the toughest part of your publishing journey. That’s the reality. Writers, unlike business people, seem to be extremely uncomfortable marketing themselves, yet they often don’t have the funds to delegate the tasks to someone else. Add to this the fact that authors rarely see book marketing results […]

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July 23, 2025

10 Ways to Market Your Book to Book Clubs

By Amanda Miller

If you want to get your book in front of more people, consider marketing to book clubs. It can be a great way to reach new readers and connect with people who are passionate about reading. Book clubs are great for fiction writers but can also be very lucrative for […]

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May 14, 2025

Author told reviewer to “F-off.” That was a bad move

By BlueInk Staff 

Unhappy with a review of your book? There’s a lesson to be learned in the case of Jacqueline Howett, an author who posted her angry response to a bad review of her book  online. It went viral, and her fit became the stuff of legend.

Here’s the backstory:

Howett wrote and published […]

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April 24, 2025

5 Ways to Avoid Disastrous Titles

By BlueInk Review staff

You’ve written your book – all but the title. Time to slap something on the cover and call it a wrap, right?

Not so fast, my friend.

Coming up with the right title is an art, deserving of just as much thought […]

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March 14, 2025

Is your book ready for a review? Answer these 4 questions first

By BlueInk Review Staff

Too many authors seek reviews before their books are ready for prime time.  The result is predictable: a negative review that won’t help sell the book and will only demoralize the author.

Don’t be in a rush to get a review. Before looking for a critical appraisal, ask […]

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March 14, 2025

11 ways to make the most of your book review

By BlueInk Review Staff

So you’ve gotten several reviews of your book. Congratulations! You are headed in the right direction when it comes to marketing your book.

But now what?

Here are 11 ways to maximize the impact of a professional review. Use it…:

1. On social media: […]

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March 14, 2025

What makes a great book reviewer?…And other questions

By BlueInk Staff

You’ve finished your book and now you’re wondering: How on earth will I sell it? This is a daunting question, to be sure, one that involves carefully considering who your readers are and where you will find them.

Whatever the tactic, one of the first steps in reaching readers […]

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March 14, 2025

4 reasons why you need a book review

By BlueInk Staff

Every year, more than one million books are published. Imagine a reader standing in front of a bookshelf with that many titles. Now imagine the impossible: how will they choose one title over another?

That’s where reviews come in.

At BlueInk, we are obviously a huge proponent of […]

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