Mention “business plans” to some entrepreneurs and you’re sure to send them screaming from the room. It’s an unfortunate reaction since, as this savvy and informative book indicates, winning business plans can be the single most effective strategy for not only attracting investors but also clarifying goals that can take businesses to the next level.
A part of his Rich Dad Advisors’ series, Garrett Sutton’s Writing Winning Business Plans offers how-to advice that connects with the principles outlined in personal finance consultant Robert Kiyosaki’s bestselling book, Rich Dad, Poor Dad. With chapters such as “Structure and Strategy,” “Mission and Goals” and “Business Plan Basics,” the book guides readers through the thinking needed to create an effective business plan.
In doing so, Sutton covers business fundamentals: the who, what, when, where and why that differentiates one business from another. Kiyosaki followers will recognize its consistent message: that for all their financial vernacular, business plans are first and foremost critical marketing tools, the ‘resumes’ that sell a business owners’ credibility to deliver on the bottom line. All of Sutton’s advice draws from that premise – from his smart suggestion to study the vocabulary of SEC filings to the chapter on global business plan presentation techniques.
As such, the book is a valuable tool for entrepreneurs. What sets it apart from its competition are the sections explaining the mindset entrepreneurs need to make the most of their business plans: the commitment to using them as evolving, living documents that can steer them back on track should they go astray. The book is loaded with stories of businesses that failed or flourished based on such commitment.
Business owners at every stage of their endeavor should consider reading Writing Winning Business Plans – to bone up on business basics, learn how to write a business plan, and, equally important, to remind themselves of how close they’ve adhered to or how far they’ve come from their original vision.
Also available in hardcover, ebook and audiobook.