President and CEO of executive-coaching firm True North Enterprise, Diane Cashin identifies herself as a business strategist and executive-transformation expert rather than an executive coach. From the opening pages to the concluding chapters of Why You Didn’t Get The Job, Cashin offers strategies that help women not only achieve their goals, but also transform themselves by understanding the road they have to travel to reach them.
Cashin has created a customizable career strategy based upon her own experiences. This is real-world advice from the product of a poor inner-city Philadelphia neighborhood who discovered that her “insatiable desire” to survive, learn and build a productive and meaningful life fueled and energized her to overcome all obstacles in her way. What better way to learn than by example? Her underlying message: if she can reach her goals, so can her readers. And making it in the tough, fiercely competitive corporate world doesn’t mean women have to emulate men. Instead, they must understand the differences in their communication, networking, conflict-resolution and negotiating styles so that they can fine-tune their strategies without compromising their values.
What makes this short guide unusual is the author’s candid, straight-on approach to a big subject that has too-often been diluted with formulaic, factory-style advice that’s top-heavy in corporate-speak and clichés. Its special value-added elements are the exercises that help readers forge their own road map based upon their needs, aspirations and lifestyles, leading to self-realization and discovering what Cashin calls their “authentic selves.” Cashin also includes a useful “Leadership Library,” a listing of her favorite books on the same subject.
BlueInk Heads-Up: This book is highly recommended for women with executive aspirations. Libraries and women’s organizations and associations will want to consider acquiring a copy.
Also available in hardcover.