At age 45, tech entrepreneur Peter Kennedy was at the height of his career when a vision inside a Brazilian sweat lodge shook him so profoundly he knew his life couldn’t continue as before. His next steps—and the previous experiences leading to his pivotal moment of change—form the basis of this absorbing memoir/self-help title that combines conversational narrative with a powerful universal message for those journeying to uncover their true purpose.
In 2015, Kennedy founded Tagger, a social media influencer marketing platform that he grew into a global company by “always moving…always pushing.” Leaving behind his wife and children, he traveled the world chasing validation: “if I could…make enough people see my success, then maybe…I would finally feel like I was enough.” Success, he soon realized, wasn’t a finish line but a hamster wheel forcing him to continue running to keep failure at bay.
Glimmerings of awareness prompted by his vision changed his focus. As he explains, “[W]hen we are stretched beyond our limits…we have a choice—resist and cling to what we know, or surrender and allow something extraordinary to unfold.”
He sold Tagger in 2023 and, in pursuing a more purposeful, intentional life, found that “The right people, the right moments…were arriving exactly when I needed them,” including his next entrepreneurial opportunity, EvolveWell, a program supporting coaches in the wellness space.
Kennedy efficiently outlines a range of practices familiar to self-help readers: meditation, breathwork, journaling, spiritual retreats, even psychedelics. What’s unique is his candor in exposing the hustle of tech-bro culture; his insider’s view is fascinating. And his willingness to show vulnerability throughout is admirable and relatable.
Kennedy admits to using AI as a tool “that helped me tell my story in the truest way I could. Some people might judge that. I’m okay with it.” Readers will draw their own conclusions.
Regardless, this is an affirming, valuable guidebook for anyone seeking more from their lives.
Also available as an ebook.


The Remembering: A Journey Back to Self