Gundi Gabrielle’s Influencer Fast Track, is an engaging, actionable, and at times uniquely insightful how-to guide for those seeking to develop and monetize their personal brands from the ground up.
The book is driven by Gabrielle’s own experience marketing her brand, first as a classical orchestra conductor, then as a bestselling Kindle author of the “SazzyZenGirl Guides,” covering topics such as blogging, social media and more. In this volume, she discusses what makes an influencer powerful, factors that contribute to success, and a seven-step formula to move someone from obscurity to profitable expert.
The book’s writing style is intimate, conversational, and fun. Gabrielle states up front that her system isn’t designed to make readers the next Oprah or Tim Ferriss, but instead to help them generate revenue by building brands in “laser-focused” sub-niches. “A specialist exudes exclusivity and excellence…[T]he fast track – and really a must-have requirement for influencer success – is for you to find a sub-niche, a specialty you can dominate,” she writes.
Gabrielle covers many common marketing topics, including leveraging audiences of other influencers and using Amazon’s self-publishing platform. Some, like the Amazon platform, are given whole chapters. Others, such as how to have a successful Kindle Book launch, are glossed over, or Gabrielle directs readers to one of her video tutorials or articles.
While this information may be helpful to novice readers, the book’s real value comes from the uncommon, personally cultivated insights she has gained over her own journey. For example, in her chapter on picking a sub-niche, she advises readers to spend time on existing influencers’ websites, especially the comments section: “Comments can give you a gold mine of information because they often share frustrations, things that readers wish was available, problems they face, and the specific language they use.”
Influencer Fast Track may not answer every marketing question, but it’s a worthwhile and enjoyable read that will surely inspire readers to action in building their brands.
Also available as an ebook.