Do Good While Doing Well: Invest for Change, Reap Financial Rewards, and Increase Your Happiness

Marcia Dawood

Publisher: Amplify Publishing Pages: 210 Price: (hardcover) $28.00 ISBN: 9798891381247 Reviewed: May, 2024 Author Website: Visit »

In this feel-good guide to “doing good” and getting rich, Marcia Dawood, who serves on the Securities and Exchange Commission’s Small Business Capital Formation Advisory Committee, explains the ins and outs of “angel investing.”

Unlike traditional investing in stocks and bonds, angel investing, she explains, is putting “money, time, or expertise” into early-stage companies with the goal of reaping rewards “that make us feel good both physically and emotionally.” Trader Joe’s, Home Depot, and Google all “got started with angel funding,” she writes, adding the return rate for angel investing is around 27%, compared to 12.4% for publicly traded companies in the S&P 500.

Dawood began angel investing in 2012 and has holdings in “over fifty early-stage companies and funds.” She offers sage advice and insights, while sharing interesting board room anecdotes and explaining key concepts like equity-based crowdfunding (investing as little $50 in exchange for “a small piece of ownership”) and revenue-based financing (loaning capital in exchange for “a percentage of ongoing gross revenues”). This kind of investing “is risky,” she warns, advising newcomers not to invest “more than five to ten percent” of their total net worth.

Dawood’s book is clearly written, well organized, and cites up-to-date resources. It lacks persuasive evidence, however, of how investors transform their dollars into “real, measurable difference.” Dawood provides illustrations of investors with admirable goals (for example, providing clean water in recyclable cartons), but savvy readers will want more proof of how microinvestments can amount to actual change.

Also, Dawood doesn’t mention microinvesting’s hell holes, such as in the 2010s when financers of women-led projects in Bangladesh and Sierra Leone called in their investments, resulting in the arrests of many local entrepreneurs.

These issues aside, Do Good is angelically optimistic and inviting, providing a basic introduction to micro-investing. Although not all readers will agree this kind of investing is profitable or ethical, this guide provides ample resources to help newbies get off the ground.