Author Brian Murray gave up his job in high tech to become a teacher. He then turned to investing in real estate to supplement his income and it became his passion. In his guide to investing in commercial real estate, Murray shows how an investor with patience and grit can follow his path to success.
Murray covers every phase of commercial real estate. He describes ways to identify valuable acquisitions, how to analyze properties and how to work with lenders effectively. In addition, he outlines how to add value to a property, how to screen tenants and how to retain the best of them. He emphasizes that, for landlords, integrity creates a competitive advantage. Murray then describes how to apply basic business values to real estate investing, such as building a team, having consistent processes, and creating a vision for your enterprise.
A book about commercial real estate could be dry, but the author avoids business jargon, presenting his material like a close friend who worked his way into the field, developed practical business wisdom and “crushed it” in the marketplace. Murray’s work is also visually appealing. He divides the text into short sections, presents graphics for eye breaks, and intersperses inspiring quotes from everyone from Mark Twain to Mother Teresa. He also includes a glossary of terms and recommendations for further reading.
The author emphasizes that real estate is a business like any other. It depends on the same values as any enterprise, especially hard work. He informs readers that real estate is not a get-rich-quick scheme; nor is it a passive endeavor where investors can buy a property, sit back and wait for the money to roll in.
Crushing It is not only a solid primer for commercial real estate, but provides useful information about building any type of business. Newbies and professionals alike will benefit from this volume, which is chock full of insight and solid investing advice.
Also available as an ebook.
