By BlueInk Staff
In a world full of noise, a positive book review from BlueInk, or any reputable source, can grab the eye of readers, members of the media or other professional reviewers, ultimately helping your book get more exposure and sell more copies. But in order for that to happen, you have to use the review!
Don’t let it sit in a lonely file on your computer. Here are some tips on how to make the best use of your BlueInk review, both on our site and in other arenas:
On our site
Add an “Author Platform.” If you’re hoping your book will be picked up by an agent and, ultimately, a traditional publisher, keep in mind that agents and publishers want to know if your self-published book has any proven successes to indicate sales potential. They will be looking at your book’s sales figures, your achievements as an author, as well as your access to large audiences that might be predisposed to buying your book. Use the “Author Platform” space we offer below the review to provide the information agents and publishers are looking for when considering taking on your book.
When thinking of what to include in an “Author Platform,” think of what you bring to the table. Have you already sold a substantial number of books on your own? If so, list those sales figures on your ad. This will allow your review to be found when publishers and agents execute a special search for reviews that include sales figure listings.
Do you have a weekly radio show? Are you a popular speaker? Do you have a large following on your blog? These are all important, as they show agents and publishers that you have special channels to promote and sell your book. Be sure to list these in your “Author Platform,” as well.
Have you won a major writing award? This tells readers you have been recognized for your fine writing and helps sell the book. List any awards and achievements in your “Author Platform.”
Email us at firstname.lastname@example.org, and we will be sure to include eligible accomplishments in an “Author Platform” that appears with your review.
Use our social networking links. Your review appears on our site with many simple means for sharing it. Use the social networking links we offer to tell the world about your review!
In your electronic world
Link to your review in emails, on Facebook and other ways. If you’re proud of your review, place a link to the review in all your e-correspondence and on all of your own social network pages. Use news of a positive review as a reason to contact your audiences once again.
Post your review on your website. Readers will be looking for praise of your book on your website, in order to decide if it’s worth buying. Run the review in part or in full in a prominent spot on your author website.
On your book
Choose complimentary and particularly evocative lines from your review to quote on the jacket or cover of your book.
In your printed marketing material
Feature the review in a one-page sheet you use to convince booksellers to stock your book.
Create a bookmark featuring a memorable phrase from your review, and ask any bookstore that stocks your book to give the bookmarks away.
Feature the review in a one-page sheet you use to tell librarians about your book.
Reprint an excerpt of the review on a lovely postcard in a snail mail postcard campaign. It’s a little retro, but people like having a paper reminder of something they want to purchase or learn more about. Make sure the excerpt is an effective teaser, with a link listed to the rest of the review on our site or on any other site through which the book can be purchased.
Remember, don’t forget to use your review to…
…Obtain additional reviews from reputable sources.
One great review is terrific. Three are better. Keep in mind that you’re much more likely to get positive attention from successful authors you want to approach for quotes, or any other review source, if you already have a positive review to send with the package.
…Obtain the attention of agents.
Highlight a key line or two of a BlueInk review in your mailed or e-mailed pitch letter to agents. Include a link back to the review in its entirety in your electronic correspondence, and reference the site in your snail-mailed correspondence. If the review excerpt grabs the agent’s attention, you want him to have easy access to the original source, in order to see that the review you quote is legit. (Also, remember that if your book is up on Google Books, your BlueInk review will include a preview link, so agents can immediately read parts of your book on our site.)
…Obtain the attention of publishers.
Highlight a key line or two of a BlueInk review in your mailed or emailed pitch letter to publishers (please note, however, that most major traditional publishers do not accept un-agented books, even self-published books. But if you want to give it a shot—and there are always exceptions—do it with your best possible package.) Make sure to include a link back to the review in its entirety in your electronic correspondence and to reference the site in your snail-mailed correspondence. If the review excerpt grabs the publishers’ attention, you want him/her to have easy access to the original source in order to see that the review you quote is legit. (Also, remember if your book is up on Google Books, your BlueInk review will include a preview link, so that publishers can immediately read parts of your book on our site.)
….Sell foreign rights and film rights.
Same thing. Highlight a key line or two of a positive BlueInk review in your mailed or emailed pitch letter to agents. Include a link back to the review in its entirety.
…Create an advertisement using a complimentary excerpt from your review and an image of your book cover.
This is an easy way to design an ad for your self-published book. You can then place the ad in local/neighborhood newspapers, industry newsletters (if appropriate) and on targeted websites.